Tips for Bloggers Wanting to Partner with Brands

Would you like to partner with brands and provide amazing giveaways to reward your readers?

There are four important steps to successful brand partnerships and giveaway promotions as a blogger.

tips for bloggers wanting to partner with brands

Step 1: Sign Up with Third Party Networks

Companies to sign up with in order to start working with brands:

  1. Business 2 Blogger
  2. Social Fabric
    • Apply to be member; Enrollment is sometimes open and  sometimes on hold
    • Apply for shops you’re interested in
    • 100’s of bloggers apply, anywhere from 5-20 accepted
    • Has a great community to network with bloggers
    • It’s not just about stats
  3. TapInfluence (formerly Blog Frog)
    • Apply to be a member
    • They target blogs they feel are a fit for the campaign
  4. Pollinate Media
    • Seeking 20,000 monthly pageviews+
  5. The SITS Girls/Massive Sway
  6. Mom Central
    • Send out mass newsletter
    • Typically a small item + gift card (ex. Amazon) or a large item (with no compensation)
    • Blog post is typically the only requirement
  7. My Blog Spark
    • Unpaid
    • Work with large brands
    • Gets you larger opportunities with their PR Company Coyne PR
  8. One 2 One Network
    • Started by Barbara Jones
    • Unique campaigns
  9. Bzz Agent
    • In home parties (Example: you + 10 coupons)
    • Earn points for participating
    • When it appears in your dashboard, you accept or decline
    • Use these opportunities to create content for your blog and to prove your ability to work with brands to create great content
  10. Team Mom
  11. Mom Bloggers Club
    • Group for bloggers on their website that provide opportunities
    • Infrequent, but nice opportunities
  12. Mom Spark
    • Sign up
    • Forum
    • There is a group within the forum to sign up for opportunities

General Guidelines About Working With Third Party Networks

  • Don’t write for free
  • You should compensated somehow for your time.
  • You can “grandfather” existing relationships to exclude charging fees or send them a notice before a campaign starts, if you want to begin charging. You can choose to just charge new brands.
  • Keep in mind that free work can lead to paid work. Just be sure that the brand or PR company is one you want to nurture a relationship with.

Repitch Email Template

Once your blog and its traffic are establishd, you will likely receive 100’s or 1,000’s of emails daily with these type of requests.

Instead of hitting delete, reply with your repitch. Even if they don’t reply, they are now aware that bloggers don’t work for free. They know that if they want to work with you, they need to have a budget.

Kelli Miller of 3 Boys and a Dog uses this “re-pitch” email template:

Thanks so much for your interest in working with 3 Boys and a Dog. We have many options to help you gain brand recognition for the parenting community of 3 Boys and a Dog readers and beyond. Due to the fact that any free product has to be claimed as income and income tax is assessed, there is an insertion fee at 3 Boys and a Dog. We have many different advertised here as outlined in this Google Document <link to Google Document>.

Attached: Media Kit which includes Stats and Fees

Quick Breakdown:

*product review/giveaway – description – $____

*sponsored post – description – $____

*Twitter party – description – $____

*Contest notice

We also offer text links, graphic ads, social media blasts, multi-week campaigns, brand ambassadorship, Pinterest campaigns, and multiple blogger events.

You are more than welcome to give out this information to your colleagues as well. Please look over the information carefully and ask for any additional materials you may want to see. I look forward to working with you.

-Kelli

P.S. Not what you had in mind? Business 2 Blogger allows you to list your blog for free. <insert affiliate link>

What is a brand ambassadorship?

The relationship is usually defined by the brand. Some brands just want social media promotion, while others want more. Kelli says that she wants to receive/be paid a premium because she is:

  • Eating, sleeping, breathing the brand
  • Promoting on social media
  • Promoting in personal life
  • Indicating a belief in the brand, product, and service

Keep This in Mind About Brand Ambassadorships

  • If you evangelize about one brand, then become an ambassador for another brand, you are a sellout to your readers and they will not trust you
  • If the brand doesn’t spell out what their requirements are, you need to “teach them how to treat you” and outline what you are willing to provide
  • Negotiate terms before you accept the work (don’t change the terms after you’ve agreed on ambassadorship).

 

where bloggers find paid writing opportunities

Step 2: How to Deliver the Content to Your Readers

The better your post, the more likely that brand/PR company will want to work with you, and it will likely attract other brands.

For reviews or product placements

Images:

  • Show your product in action (ingredient in a recipe, on your desk, your child wearing it, etc.).
  • Request pictures for sponsored posts (if you receive high resolution photos, reduce the file size so that it is not taking up too much space on your blog).

Disclosure statement:

In order to comply with the FTC, you must publicize that you accept products and money for content. Example of Crystal & Co.’s disclosure. You can get your own here. Your blog should have a site wide policy and may be required to list a disclosure within sponsored posts.

the process for coordinating a giveaway ion your blog

For giveaways

Some sponsorship with brands, include them offering a giveaway to your readers.

Create a template to be more efficient.

Entry options to consider for readers to enter your giveaway:

  • Visit brand’s website and come back to tell me a product that you liked
  • Tweet – follow me and brand
  • Tweet this message: RT @kellibmiller you can win ___ #brandname
  • Follow me and brand on Facebook
  • Like this post
  • Bonus options (great ways to grow your communities):
  1. Sign up for my newsletter
  2. Like me on ____ site
  3. Subscribe to YouTube channel
  4. Follow me on Instagram
  5. Leave a comment on any other post that is not a giveaway to get more exposure to your other content

How to Moderate Giveaways

1. Rafflecopter 

  • Widget that you add to your post
  • Moderate entries
  • Random winner picked
  • Displays winner

2. And the Winner Is plugin

  • WordPress plugin (Have you seen Why You Should Use WordPress and which WordPress Plugins you need?)
  • Template for setting up new giveaways
  • Button to click to close comments
  • All regular post comments and giveaway comments are mixed together
  • Picks winner

3. Manually moderate using blog comments

  • Manually review all of the blog comments
  • Run the risk of missing comments or having a lot comments that are Spam
  • Use Random.org to pick a winner

Information to include in giveaway:

  • Email template for winner
  • Use your Amazon affiliate links to the products mentioned in the giveaway
  • Require that the brand/sponsor ships to the winner. Restrictions? US, Canada, worldwide?

See How to Promote Your Giveaways video.

Action Items:

1. Apply for membership in the networks listed

2. Apply to any opportunities that fit

3. Craft your repitch

(Steps 3 and 4 coming tomorrow.)

 

Watch our hangout on Youtube:

More Blogging Resources

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How to Create Landing Pages for Your Blog

If you want to improve your blog’s SEO, you need to setup and promote landing pages.

What are Landing Pages?

The place people land when they come to your site. Not the homepage or category. (Example: http://crystalandcomp.com/easy-recipes/)

how to create landing pages for your blog

What You Should Include on a Landing Page

All related content for a keyword. Have lots of information they’re looking for. It needs to be a logical follow up. Readers should find more recipes, crafts, supplies, how to’s, etc.

Should a Landing Page Be a “New Post” or “New Page?”

There are pro’s and con’s to each method. A”Post” automatically goes to your RSS feed. A “Page” has heavier weight with Google and gets better ranking. Examples:  page http://crystalandcomp.com/easy-recipes/ and a post:  http://3boysandadog.com/holidays-and-seasons/. Kelli’s landing page is a post because it has a date and went out to her feed. If you don’t show category, tag, or date, you can create a post (since the URL structure would look the same).

Benefits of Landing Pages

Landing pages increase the time spent on your site, increase the number of pageviews during a visit, and decrease bounce rate. The main benefit is that they keep visitors on your site. The ads that show in your sidebar should be logical, relevant, matchup with content. That increases the likelihood that visitors will click on those ads and in turn increase your ad revenue.

Use landing pages for your links when you guest post to maximize your exposure. This shows you’re the expert on the topic.

How to Format Landing Pages

  • Intentional, based on a keyword you want to rank for
  • Intro to content on page
  • Pinnable image or collage
  • Organized logically by category, theme, etc.
  • Include Amazon links, widgets, etc. at bottom
  • Note all meta, keyword, etc. backend strategies for SEO/Keyword
  • Minimum of 300 words

Check you Google Analytics and Webmaster Tools to see what you’re already known for/getting traffic. These videos will help:

If you have a new blog, what do you want to be known for?

  • Write about that.
  • Create content.
  • Create landing pages.
  • Guest post to promote your landing pages.the importance of landing pages on your blog

How to Use & Promote Your Landing Page

Start guest posting about the keyword to increase traffic to the page. If your landing page is a “page,” you can create a post to promote the page.

Which comes first – landing page or content?

  • Option 1 – If you have content, create a landing page and link the content to the landing page and the landing page to the content.
  • Option 2 – If you don’t have content, create/publish a landing page and add content as you publish it.
  • Option 3 – If you don’t have content, create a landing page, but don’t publish it until you’re ready to add content.

Editing Old Content

If you need to change the URL/permalink of a published post, you need to know how to handle redirects, in case there are links out there to the original post.

Options:

  1. Search & Replace plugin < https://wordpress.org/plugins/search-and-replace/> doesn’t handle redirects for incoming links
  2. Yoast plugin < https://wordpress.org/plugins/wordpress-seo/>
  3. Hire a web designer / programmer to handle it for you.

Link to existing content and from existing content to landing page.

Promoting Your Keywords and Landing Pages Within Your Tribe

Not sure what a tribe is or how to use one? Watch Tribes (Finding & Use them).

Pick a topic that fits all blogs in the tribe. If all blogs are in the same niche/topic, it gives more link juice. Link to your tribemates and sites you’d like to post on.

Identify a keyword. Create a landing page. Guest post on everyone’s site. Each week, 1 guest post should be published. Use your keyword in the first 150 words of the post.

Include an amazing pinnable image. Don’t send traffic to your homepage. Send it to your landing page. Don’t be random about choosing the type of site. Be intentional and relevant.

Top 10 Must Have Blog Elements

Are you wondering what basic items your blog needs to create a user friendly experience? In this video, we’re sharing the 10 Must Have Blog Elements.

10 must have blog elements

1. Search box

• It needs to be prominent and above the fold.
• Use the WordPress default search box or Google custom search. Don’t use Lijit’s search. It takes a long time to load.
• Be a user of your own site. If you can’t find it, your reader probably can’t either.

2. Home button

• Place it on your navigation bar.
• Your top categories should also be in the navigation bar, phrase in a keyword friendly manner.

3. Light background

• They are easier to read (and dark backgrounds are hard to read).
• Keep the design as clean as possible.

4. Google Analytics

• Install Google Analytics on your blog.
Google Analytics

Dig Deeper into Google Analytics 

Analytics That DRIVE Blog Traffic
• You need to know your stats to improve your results.
• Have your stats available to provide to PR companies and brands.
• Jetpack can be inflated and unreliable (includes bots, your visits, etc.).

5. Social media buttons

• Include links to all social media sites where you have a presence, above the fold.

6. Contact

• If you want to work with brands or provide services to others, you have to have easy to find contact information.
• Can use plugin like Contact Form 7.
• Also include your email address, in case the form malfunctions.

7. Share buttons

• Make it easy for others to share your content.
• Plugins
i. Pin it button available from Pinterest
ii. Suite of buttons (Example: Digg, Digg)
• Test any solution that you try to make sure it works.

8. Faster is better

• Speed up your site and make it part of regular/periodic maintenance.
• Use a caching plugin (Example: WP Super Cache).
• Save small images (in size, not dimensions); save in the largest dimension size your site shows.
• Specify image sizes in your HTML.
• Clean backgrounds (no image, no color, no pattern, sidebar images, etc.) keep your site as fast as possible.
• Test site speed at GT Metrix with suggestions for improvement

9. Branding pictures

• On all photos (stock, personal, printables), include your logo and URL.
• Helps prevent theft of your images/cropping your URL off.
• Helps get traffic to you as the original source on Pinterest.
• Use Tools like PicMonkeyCanva, and LiveWriter (allows you to watermark images).
• Can also use a plugin like “Signature Watermark” to watermark images.

10. About Me

• Readers want to know who you are (your family, your kids ages/sex, geographic location).
• Update your kids’ ages or other important facts listed there, often.
• Can include some press/PR information for brands.

10 Things I Hate About Your Blog

Most bloggers have done everything on this list. Use it as a jumping off point for improvement.

1. CAPTCHA

• It frustrates readers and makes them leave your blog without commenting or sharing.
• Use the Akismet plug-in for WordPress to avoid spam.
• Moderate your comments to control spam, too.

2. Auto play music

• Turn it off.
• It’s unexpected, can startle reader, and make them leave your site.
• You can share your personality in other ways.

3. Floating social media buttons

• The mobile experience is not the same as a computer.
• Covers up the content so readers cannot see it.
• It’s impossible to close.

4. Dense text

• Although the goal is to have a post that is 300-500 words, you can use space, font sizes, quote boxes, graphs, images, bullet points, numbering, short paragraphs.
• Make it easier to read for your readers.
• Blog readers are not readers, they are scanners.
• Look at the formatting on the Squidoo.com posts.

5. Images, videos, or text that go off the screen

• Know the size of your content area. Size images to fit appropriately.
• Weird configurations make your site look unprofessional.

Being a Consistent Blogger is important

 

6. Infrequent posting

• If you’ve guest posted somewhere and link to your site, but your blog is only updated once a week, are you posting enough content for readers?
• If you post Mon/Wed/Fri, publish that schedule to your readers and stick to it
• It may be challenging to make a living (part-time or full-time) off your blog with this schedule.
• Keep the frequency and days of the week consistent.
• If only posting once a week, take the date off your post and your URL so that it is not immediately apparent. (You need to know how to change permalink structure, etc. BEFORE doing this!)

7. Tiny font

• Aim to use 14pt font size.
• Use one that is easy to read – Times New Roman, Arial, Calibri, etc., that is available on most computers.
• It’s hard on the eyes and people will not read it.

8. Unanswered comments

• Respond to as many as you can.
• Aim to reply to comments so that when new visitors come to your site, they will see that you interact with your readers.
• Manage your comments through your WordPress dashboard.

9. Random stuff

• If you have a “lifestyle” blog, you can write about a variety of topics focused on your audience.
• Use your social media profiles to post about things your blog doesn’t cover.
• Whatever you post, make sure it is relevant and high quality.

10. Centered text

• It’s hard to follow, hard on the eyes, and people will not read it.
• It shows your limited level of knowledge about blogging and dates your blog.
• Can be used sparingly to highlight a point. Use in conjunction with other formatting like bold, italics, etc.

Watch the hangout here:

What is Massive Sway Looking for in Bloggers Who Want to Work With Brands?

This hangout featured Kelli Miller of 3 Boys and a Dog, Crystal Van Tassel of Crystal & Company, and Tiffany Romero of Massive Sway and The SITS Girls.

Do you have what it takes?

What is Massive Sway?

Massive Sway is a social media network comprised of over 75000 women influencers. With unparalleled reach, our network enables brands to reach any region.

What is Massive Sway Looking For?

Massive Sway is looking for / brands are looking for:

Bloggers fill a different need – real storytelling and an audience who trusts them. Their network is for small to medium blogs, too. Bloggers are influencers.

Authentic storytellers who also create evergreen content:

  • funny stories
  • recipes
  • outfits
  • creative

What is the Brand Expecting?

  •  write a great post
  • amplify the post on all social media networks (Facebook, Pinterest, Twitter, newsletter, Google+); with your tribe
  • example: on  Facebook you can spend $5-10 (a recommended maximum of $20) to boost a post to get the desired # views on each post
  • if the post pays $150, you make a $5 investment to get 250 shares, = win, win, win
  • it will encourage repeat business
  • after the campaign, Massive Sway may send a screenshot of your blog, your face, and the results to brand

What is Massive Sway NOT Looking For?

  • not cut/paste content
  • blogger entitlement
    • “Know your worth” but be realistic.
    • Businesses have to get results. Is $200 fair to pay for $40? No. Was that campaign successful? No.

Massive Sway’s Process

  • find opportunities in their newsletter
  • private Facebook group (ask to join)
  • Facebook page
    • applications take about 90 seconds to 1-1/2 minutes to complete; then, let it go
    • be flexible, positive, easy to work with, on time, take good pictures, then you’ll get more work
    • Example: if pay is $250 per post and it took you three hours to complete it, that’s a great hourly wage ($80+/hr)
    • don’t say “I wouldn’t take a post under $500, $1000, $____” (think about the project’s requirements and what the hourly rate would translate to
    • fair payment, based on your geographic location and results (pageviews, sponsored post pageviews)
    • spreadsheet: 300-500 applicants (pick a large number who are known to knock it out of the park and a few new bloggers)
    • okay to email Tiffany 2-3 times/year to share a real, authentic story you shared in a Massive Sway campaign so she can pass it on to the brand
    • combination of an authentic story + how your family used the product (helps your chances of getting in campaigns in the future)
    • client picks bloggers and makes the requirements
    • QA team member will contact you
    • respond within 24 hours to accept
    • apply right away (within 48 hours), as most campaigns only open for 3-4 days
    • only 1-2 opportunities shown at a time
    • heavy campaign opportunities at Mother’s Day and Christmas
    • there will be a lull in sponsored content in December and during the Summer.

Benefits of Using a Third Party Network

  • Don’t require legal help, the contract is negotiated with the brand on your behalf.
  • If you negotiate your own posts (outside of a third party network), always have an attorney/attorney friend review the contact before signing.
  • Don’t negotiate money after you’ve agreed to the campaign. (You won’t get any more campaigns!)

About Sponsored Posts

  • consider the following, before applying:
    • do you have time to publish the post?
    • are you comfortable with the requirements and promo requirements?
    • is exclusivity required by the brand (can’t write about a competing brand for X period of time)?
    • can you meet deadline?
    • What is the Average Exposure of a Sponsored Post On Your Site?
  • wait 14-30 days before posting about a competing brand
  • sponsored posts should be your best posts: Bloggers & Sponsored Posts – How Many is Too Many?
  • sponsored posts done right is ART, will always get work
  • have a plan. Work the plan. Have an SEO plan.
  • budget for classes and conference. Measure your results after. Can’t learn from a teacher who isn’t successful.
  • be:
    • organized
    • thoughtful
    • business-minded

     

  • don’t get into the business of writing sponsored posts and earning money blogging before you’re ready
  •  See these videos:Blogger Funk and Busy Lives (Can You Persevere?)Can You REALLY Handle Running a Blog How to Manage Your Blog and Busy Summer Days 

Should I Wait Until I’m Receiving 50,000 Monthly Pageviews to Apply?

  • NO!
  • Always apply, if it’s a fit
  • It’s just like handing out a business card
  • The client could want a certain blog look more than a certain amount of traffic
  • Be able to turnaround posts quickly (and charge a premium, i.e. $50 extra)
  • Complete your profile for the blog network

General Advice About Becoming a Successful Blogger

  • think outside the box (with your content, style, presentation, or something else)
  • be content
  • be happy with what you do (writing, photos, editing, connecting, etc.)
  • be a storyteller
  • start out wearing all hats (writer, photographer, editor, etc.)
  • focus on the aspect you enjoy and/or excel at and offer that as a service to others
  • ultimately, just do what you like and outsource the rest

Investing in Yourself & Your Business

  • take an online blog class like those offered by Learntobloghangouts.com
  • meet in person (Bloggy Boot Camp)
  • create an income to pay for services you can’t or don’t want to do
  • pay someone to enter your posts linky parties (example: 150 links for $20)
  • you can grown from 3-4 thousand to 50 thousand views
  • be smart
  • realize you can’t do it all
  • what does your blog cost you?
  • if I didn’t have to do ______, I could do more of ___________. hire out what you wish you didn’t have to do
  • barter
  • go to your tribe for partnering
  • at 50,000 monthly pageviews, the money opens up (i.e. passive income from ads and more sponsored post opportunities)
  • implement the info you learn
  • make a goal for 2015 to get to 50,000 monthly pageviews (see How To Make and Reach Your 2015 Blogging Goals.)
  • others can see when you’re not treating this like a business

Looking Like a Professional:

  • professional design (beautiful store window)
  • remember that a network like Massive Sway has a list of 500 bloggers who apply for campaigns
  • not considering anything that doesn’t look like a beautiful, display window
  • bad design=bad color scheme, poor quality images, slow load time (See Speed Up Site – Images, Cache, Broken Links, 404 errors)
  • check in all browsers, minimize the use of plugins (See Must Have WordPress Plugins)
  • readers buy into a lifestyle that is appealing (funny stories, beautiful images, crafts, etc.)
  • can get a great, professionally designed theme for as little as $100 (use birthday, Christmas, etc. money)

What is your brand/brand’s style? Does your logo convey that?

Be a user of your own site

  • check in all browsers
  • check mobile view of your site

Have two versions of your business cards:

  • first version: for moms/readers
  • second version: for brands/brand executives
  • create a LinkedIn bio; include “Content Creator” and “Digital Strategist” as part of your job description

How to Answer “Why Are You a Great Fit?”

  • share your anecdotal experience with the brand (be specific: “Every 4th of July, we use ____ product this way ___” or “I won’t use any other detergent except _____”)
  • tell an outside the box story or idea in your answer
  • if you didn’t know about a brand or feature of their product/service, tell Massive Sway, so they can pass that on to the brand; share how you would change that/promote them

Meeting Your Goals

  • example: your blog gets 40,000-50,000 views
  • if your goal is $___/month in ad revenue, make a goal to get ___#pageviews/month
  • use sponsored content to reach that goal
  • optimize your content for search engines and to be evergreen
  • you will get ad revenue on those pageviews, too
  • don’t use hashtags in the post title <LAZY> (use them manually or in your scheduled social media posts)
  • don’t automate everything
  • disclose properly in your blog posts and social media posts

Reaching Annual Income Goals

  • January is a slow month for national brands, so promote locally during January to partner with them
  • in December, do Amazon roundups to publish on getting organized, losing weight, and saving money
  • learn to ride the wave of holiday content
  • to build traffic:
    • publish a list post, recipe, or how to post improve your SEO (once a week)
    • use vertical images, right colors, right font, crowdsourced the image in your Facebook group to create a post that’s very pinnable for Pinterest (once a week)
    • a pain point (a frustration you hear your friend state) (once a month) [Example: An Open Letter to the _______ in ______]
  • readers feel connected and understood
  • when someone asks you a question, write about it (share your struggle and/or solution)
  • See Blog Goals video

How to Get Blog Support from Your Family

  • See How to Get Blog Support from Your Family  video (with Ricky Miller and Lenny Lopez)
  • Be specific about what would help you (i.e. Can you make dinner on Tuesday night so that I can _____?)
  • Make office hours
  • Plan out your time, use a calendar, and stick to it
  • Block out time for projects
  • Allot family time (i.e. be offline for the first hour after school, then get back on late night)
  • Stick to it, then be present when you say you are
  • Give the kids a timer – “Come get me when this goes off.” Then, GET OFF!

Watch our hangout on YouTube:

**This post is part of a series of G+ Live Hangout outlines written by Raki Wright in exchange for our SEO Class.  Any opinions stated are those of the writer unless quoted from our video above.**

How to Create the Perfect Blog Schedule for Growth

Are you willing to do what it takes to get a million pageviews a month? Some HUGE bloggers have multiple writers and publish content 3+ times a day.  The more content you create, the more traffic you will receive, the more your blog will grow.

**note: out hangout from this week messed up, so we don’t have a video.  Thankfully, Raki of Outside the Box Mom took great notes and was able to write this up for us.  Thanks, Raki!!

If you blog three times a week, you might be considered a hobby blogger. Consider if you’re willing to invest more time to grow your blog. If you receive X amount of traffic only publishing content 12 times a month (3 posts a week x 4 weeks), then you could nearly triple your traffic and growth if you posted every day. Ask yourself: Can You REALLY Handle Running a Blog?

how to create the perfect blog posting schedule for traffic growth

How do you grow your blog?
*Post regular content. See building an editorial calendar.
*Create landing pages See creating landing pages for SEO.
*Focus on the current season. See planning seasonal content using Google Webmaster Tools and Google Analytics.

Succeeding with SEO

You can’t rank well with just one post for a specific keyword phrase.

Create a post that focuses on each keyword phrase you’re working on at least once a week. If you are behind (in the season), you may want to post twice a week.

Create a list of keywords you want to be known as an expert for and that you want to rank in Google for.

What if it takes me a long time to create posts or create recipes?
*Barter with others (Example: Write recipe posts for me and I’ll run your Facebook page. Crystal of Crystal & Co. partnered with another blogger for her Letter of the Week project who was an “expert” in this area.
*Create roundups and crowd source ideas from your friends, family, or social media.
*Brainstorm other ways to create easy content.
*Host guest posters on your site.

Be strategic.

*Plan keywords using Google Analytics and Google Webmaster Tools
*Write consistently. Organizing Your Blog Life
*Create landing pages to focus on your keywords.
*Add links to new posts in your landing pages as you publish new content.

If this is your full time job and business, plan to dedicate 40 hours a week to it. If it takes you one hour to write a post and you want to publish posts every day, that’s only 7 hours a week. If it takes you two hours to write a post and you want to publish posts every day, that’s only 14 hours a week. You should have plenty of time to do that.

Kelli of 3 Boys and a Dog said that roundups take her 2 hours to complete (including researching links, adding them, etc.) and a normal post takes 30 minutes.

Kelli’s Weekly Editorial Schedule:

More structured and scheduled.
Sunday – Organization or Weight Loss/Health + Amazon deal + possible Product Review (by one of her contributors)
Monday – Recipe Roundup + Amazon deal + possible Product Review (by one of her contributors)
Tuesday – Homeschool (Prefers to feature a free printable) + Amazon deal + possible Product Review (by one of her contributors)
Wednesday – Recipe + Amazon deal + possible Product Review (by one of her contributors)
Thursday – Homeschool (Prefers to feature a book) + Amazon deal + possible Product Review (by one of her contributors)
Friday – Sponsored post or keyword focus + Amazon deal + possible Product Review (by one of her contributors)
Saturday – Drugstore deals roundup + Amazon deal + possible Product Review (by one of her contributors)

Kelli’s goal is to have 1-2 posts of her own included in her roundups. So, if “cranberries” is a seasonal keyword she is working on, she’ll need to post a “cranberries” recipe by Wednesday in order to include it in her roundup on the following Monday. Strategy!!!

Crystal’s Weekly Editorial Schedule:

More flexible and spontaneous.
Based on projects she’s working on, current season, current keywords she’s working on. She has a general idea of what she wants to post each week. Focuses until she gets each post done. Creates an Amazon deal post each day. Hosts weekly linky party for mommy solutions.

That’s 7-14 posts published each week! You have to create more content to increase your chances of it going viral.

Action Items:

  1. *Consider if you’re willing to invest more time to grow your blog.
  2. *Assess your current blogging schedule to figure out how you can publish at least one post each day.
  3. *Decide on the topics your readers want.
  4. *Determine the best keyword phrases for those topics.
  5. *Focus on the number of searches for that keyword phrase.
  6. *Write about each keyword phrase at least once each week.

How else can you grow your blog?
Social Media:
Facebook
Pinterest
Google+
Twitter
Linky parties

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