How to Determine Your Blog’s Brand

Your blog does have a brand, it’s you! Does your Pinterest profile (or your other social media profiles) reflect your blog’s content?

In this hangout, you will learn:

  • How to unify them
  • How to figure out what it is
  • How to make it fit across the board

Example: mom of 2 kids who wants to write about finding humor in everyday life. How can she bridge the gap between who she is and what she wants to write about? How could she incorporate a giveaway with her content?

how to determine your blogs brand

Your Blog Does Have a Brand

How do I describe my blog to someone? That’s your brand! You are your brand. As your blog morphs and the content changes, it’s okay to describe that differently.

Note: As you progress, do not compare your traffic/progress to others’.

As Crystal shared the story of her “blue” twins, Kelli gave an example of how you could use that in a sponsored post: “Can you spot the Smurfs at your house? Maybe this giveaway will help.”

How to Figure Out What Your Brand Is

Think about brands whose audience would like the same topics you write about. You don’t have to offer giveaways and product reviews on your site. Find another blogger who is doing it and see how they make it work like My life and kids and Dooce.

This shows how you can be a humor writer and still promote a brand.

You are not required to disclose that a campaign is sponsored at the beginning of your post. The only requirement is to disclose before a link to the sponsor’s website, etc. Read the FTC article.

How to Make Your Brand Fit Across the Board

Your branding color is part of your brand (i.e. TipJunkie’s teal, dressing in one of her brand’s colors.) If you are struggling to define your brand, ask yourself how you would describe your site to someone in a couple of sentences.

Crystal’s: The Dallas mom blog that features mommy resources and mommy solutions.

Kelli’s: Blog about homeschooling and homemaking tips for busy folks.

Crystal’s topics: homemaking, marriage, older kids’ stuff, younger kids, and everything in-between.

Kelli’s topics: parenting resources like recipes and homeschooling tips and afterschooling tips and blogging tips.

how to brand as a blogger

You Are Your Blog’s Brand

You need a recognizable logo. Google “brand” and look at the images that come up. Think about the logos that your kids recognized, even before they learned to read. Think about colors, too. What do you associate with that color? Your name and your blog’s name go together.

Branding and Disclosures

Use of a site–wide disclosure policy (create your own at disclosure.org). Consider what the brand has requested. ook at other blogs to see how they are doing things. Let that help you create a disclosure for your posts.

For more information about working with brands:

What is Massive Sway Looking for in Bloggers Who Want to Work with Brands?

Finding Giveaway Sponsors

Promoting Your Giveaways

Do Your Social Media Profiles Reflect Your Blog?

Kelli saw a group board on Pinterest and knew that it belonged to a particular blogger because of the wording, title, blog topics. Kelli shared a story about how a reader saw a difference in the content Kelli shared on Pinterest and what could be found on her blog. So, Kelli made a plan to make the content align better.

How to Unify Your Online Presence

Kelli shared a story about someone’s comment that her Pinterest account looked so fun, but she didn’t see the same type of content on her blog. So, Kelli said she’s changing that. She’s going to make sure that the content she writes about and the content she pins are consistent.

Ways to Create Images That Represent Your Brand

You need a logo. If you can’t afford an expensive designer, search online, local, Fiverr, etc. Whomever does it needs to be able to take a drawing or concept you have created. If you like someone else’s logo, check the footer of their website to see if they linked to their designer. Then, visit that designer’s site/portfolio.

 

Other resources mentioned in this video:

Lisa Samples / Brand Buzz Media

Eat at Home Cooks

Video: How to determine your blog’s brand

How to Partner with Bloggers

The marketing tides are changing and have been for quite some time – online influencers are becoming A-list celebrities and even B, C, and D-list online personalities have massive influence that over-priced traditional celebrities don’t have.  Do you know why?  Our readers aren’t “trying” to live our lives, they are!  Bloggers are relatable and work VERY hard to create and nurture relationships with their readers.  While many say bloggers are chasing the almighty dollar, in reality bloggers are chasing the almighty page view.  I just want to say that again before moving on to the how and what you should know before reaching out to a blogger.  Bloggers are relatable!  Their readers (your consumers) aren’t trying to be like them, they ARE like them.  A blogger IS your target audience!

So, here we go…

6 simple steps to follow to work with bloggers - from bloggers!

6 Steps to Working With Bloggers:

1.  Know the type of blogger you want to work with!

When you are choosing bloggers to reach out to, you need to know what the plan is.  Are you wanting immediate sales (like an infomercial) or are you wanting impressions (like television or radio commercials)?  Once you have that figured out, then you need to decide what audience you are trying to target.

  • Review Blogger – A review blogger is someone who writes reviews.  They give unbiased reviews of your product, typically just in exchange for the product.  They don’t usually do creative creations to increase the social media traffic to their sites for crafts, recipes, etc.  However, a review blogger usually has 10-20 giveaways running on their sites at any given time.  A review blogger usually receives between 5,000 and 30,000 page views per month.  We find that many people start out as review bloggers and transition to a more targeted niche over time.  So, just because they do unpaid reviews for you now doesn’t mean they will always do that.  If you have a great relationship with a review blogger, you need to start figuring out your budget to continue working with this blogger as their sites grow and their blogs transition.  

**Note: a good review blogger is more worried about their authenticity than your product. They have worked with THOUSANDS of brands and will continue to for a very long time.  Do not tell them what to write on your review, then it isn’t a review – it is an ad and those cost money.  A good review blogger will have Pros and Cons, Negatives and Positives about your product.  Be aware of this when reaching out to them.

  • Foodie Blogger – A foodie blogger is exactly what it sounds like.  This blog is all about the food and the cost to work with them tends to be pretty high.  They know the places to advertise their posts and can get upwards of millions of visitors per month.  They will take your food and create an amazing recipe with professional quality images.  Their posts tend to take hours (if not days) to create and they are very picky about who they work with and how.
  • Parenting –  These are those sites that are full of resources for the Mom or Dad out there.  They tend to cover children’s clothing & toys, marriage tips, recipes, and anything else that a Parent faces in their typical day.  These bloggers run the gamut of reviews for product only up to thousands of dollars for one blog post.  The quality of the images and the size of their social media tends to prove the amount of traffic they receive.  The traffic and how long they have been around are what determines their pricing structure.
  • Fashion –  Like a foodie blogger, fashion and beauty bloggers are a targeted niche.  If you have a high-end clothing, then look for those bloggers, if your clothes can be found at any department store, then the “fashion on a budget” blogger is more what you are looking for.  Like parenting, these bloggers tend to run the gamut of review to paid.  These bloggers do fashion shoots in beautiful places and try to show what your outfit looks like.  These bloggers tend to make the most of their money through affiliate marketing.
  • Home and Garden – Again, a targeted niche – see fashion & foodie above. These bloggers will take your product and show it in their homes or gardens. These bloggers tend to make the most of their money through affiliate marketing.
  • Homeschooling / Education – These bloggers tend to write with the homeschooling parent or Teacher in mind.  If your product isn’t educational, you don’t even want to contact them (usually). These bloggers tend to make the most of their money through affiliate marketing and selling their own products (curriculum, organizers, printable worksheets).
  • Entertainment – These bloggers write about everything happening in the Entertainment field.  These bloggers typically make their money via sidebar & banner ads.  You can find these bloggers at Red Carpet events, movie openings, etc.  If you want an Entertainment Blogger to write about your product/event/venue, you are (typically) going to have to cover all travel expenses and possibly even their wardrobe.  Many want to be the next Perez Hilton and expect to be treated as such when invited somewhere.
  • “Mommy Blogger” – Unfortunately, Brands and PR reps tend to use this term when talking about ANY Mom that blogs.  But, an actual “Mommy Blogger” is not someone you have any desire to work with.  (I, Kelli call myself this when pitching simply because you guys use the term… incorrectly) An actual “Mommy Blogger” no matter who uses the term, is that person out there that keeps a blog of their children’s antics, etc strictly so out of town family and friends can stay connected to the lives of said children.  These bloggers do it for fun and for an outlet.  These are more online journals than places for you to advertise your brand.  In fact, a true “Mommy Blogger” will refuse your ads because they are not “sell outs”.
  • “Daddy Blogger” –  This is the newest thing in the world of blogging.  Many Dad’s have come home from the work-force while Mom does her 9-5 thing.  The term “Daddy Blogger” is beginning to get just as Taboo as “Mommy Blogger” but for now, they are basically a Dad who write a niche blog.  Read their about page to find out if this is a blog you want to work with and what their more targeted niche seems to be.
  • Deal or Coupon Blogger – This blogger can have up to 50 posts per day going on their sites.  If you want your product to go on their site, you need exclusive coupons or coupon codes especially for their them.
  • There are many other types of bloggers out there, but the above tend to be the most popular “types” of bloggers right now.  When you go to a blog because it is on a list or it came up in a search, look at the top portion of their site or the bottom for PR, Advertise, Work with Me, or something similar to find out what they do or don’t do and if you will fit on their site.  Take 20 minutes and do some clicking – does it appear that they already have a working relationship with your competitor?  If so, they are probably not the blog for you – bloggers are influential for a reason, but more on that later.

2.   Know what to expect from a Blogger

Do your research (or hire it out) to find the best bang for your buck, but please understand that you’re not going to get an established and influential blogger for the same price as a newer, less established one.  Just like you are not going to get a Super Bowl ad for the same price as a local news ad.

  • A blogger has tons more pull than you could ever think possible and bloggers tend to back their own.  If you make a blogger mad, they can ruin you in one afternoon on the blogosphere. One tweet and an email in one of their many blogger groups and you have a situation spiraling out of control that is going to cost you an arm and a leg to fix!  Bloggers don’t have Legal Teams to answer to – they are your consumer with a voice.  Oh we should tweet that.  That is good!
  • Bloggers know their audience and know what will best resonate with their readers.  If they give you a suggestion of the best way to advertise your product on their site, really consider it! Don’t shut it down just because you think you know better.
  • Bloggers know other bloggers.  A good portion of a blogger’s working time includes researching and interacting with other bloggers.  If you had a great experience with a blogger, ask them for recommendations!  Then, mention that blogger when reaching out to their recommendations!
  • Bloggers typically don’t do “earned media” when contacted by a brand.  Our entire site is earned media.  If you want your product or brand on their site, you are going to have to pay.  The “we don’t pay to play” thing is completely irrelevant to bloggers.  I understand PR doesn’t work the same way as marketing – but unless you want straight reviews (and even that costs the price of your product) from a review blogger you aren’t going to score with a blogger.  It is extremely insulting.  You want our audience and our influence, you are going to have to pay for it.  The typical saying from seasoned bloggers is “A pack of gum won’t pay my employees, hosting fees, advertising costs, power bill, or anything else.” However, if you invest in some paid media through a blogger, it will generate quite a bit of earned media!
  • Bloggers hate giveaways!  Giveaways take a TON of work and cost bloggers money to run – yes, they can boost our traffic and our social media numbers, but people who enter giveaways are not at the blog for their content, they don’t become regular readers, they don’t click on ads, and they don’t buy from affiliate links. Those types of readers on only on that blog to win something – period.  Most don’t even care about your brand, they just want something for free. Once a blogger reaches a certain level, those giveaways start costing your brand the big bucks.

 6 steps to successful brand blogger partnerships

3.  Know what Bloggers want from you!

We went to our FB Group of almost 3,000 bloggers and our exclusive VIP membership site to find out exactly what bloggers are wanting from you, the Brand or Brand Representative.  You just might be surprised.

Bloggers want to work with Brands – seriously.  As a blogger, it is kind of prestigious to be able to say, “I work with so-and-so” however, most bloggers are extremely strapped for time and believe it or not, the bloggers you are trying to reach have more content than they could ever get live on their sites!  Plus, we use certain things in our daily lives and want to be an Ambassador or Spokesperson for those things.  Bloggers are worried about their authenticity – we don’t promote what we don’t love unlike many Celebrity Spokespersons!

  1. Kelli of 3 Boys and a Dog says, “We look for certain terms in our emails!  Once a blogger reaches a certain size (industry standard seems to be around 50,000 visitors per month) we have established enough Klout or online influence that we are receiving hundreds (if not thousands) of emails every day with brands wanting to be seen on our sites.  We have gotten to a point where if the brand isn’t mentioning money or awesome compensation, the email is getting deleted.  In fact, many bloggers have filters in place to automatically weed out certain terms like ‘samples’ or ‘extra content’ so they never even see your pitch. I do this!
  2. Nickida of Nicki’s Random Musings says, “Encourage their clients to cross promote posts on their own social media pages. It’s win-win for both the company and the blogger.” Yes!  If one of the Kardashians promotes your brand on Twitter, you are going to re-tweet it, right?  You should have a follow list of mid-sized bloggers, these are those people in the trenches, your best brand voice.  You should be letting them know you appreciate what they are doing.
  3. Dawn of Pet Product Review says, “Be sure your pitch is appropriate for the niche we are in.” Seriously!  Blogs get better SEO than websites even if they follow the rules of Google and make paid links no follow.  Why? Because bloggers stay true to their niche.  Save yourself some time and be sure that your product actually fits the site you are pitching!
  4. Karon of All Things Lifestyle says, “Your client may not have a budget for campaigns, but we work for a living just like you, the PR person. Exposure does not pay the bills. Please stop insulting us.”  Yes, telling me you will tweet my advertisement of you to your audience is not helping me one iota.  It only helps you – BTW if your audience was that great, you wouldn’t need me.  Now, giving me exposure to your audience in addition to my ad rates is always appreciated, because it makes me feel appreciated!
  5. Kelli of 3 Boys and a Dog says, “When a Brand calls me on the phone without checking with me and getting an appointment first, I want to rant and rave.  It is so hard to stay professional.  I want a brand to understand that I am a Mom who works from home.  I have 3 busy kids, 5 dogs, and at least 3 kids that are not mine in my house most times.  When that phone rings and someone wants to know if I got the email they sent me ‘full of great content for your blog’ 5 minutes ago, it is all I can do not to flip.  I usually burn that bridge pretty quickly.  Respect my schedule (it changes every single day).  If I don’t respond to your thinly veiled advertisement, then you may as well figure that I am not interested.  I have been in this game since 2006, I am not interested in “content” because I have over 100 drafts sitting in my blog dashboard.  Content is plentiful for me.  I am at the point that I only make room for marketing if it is going to pay my house note or power bill.  Otherwise, I don’t have to answer to anyone and can write what I want. :-)”
  6. Jennifer of The Jenny Evolution says, “Recognize and treat us as a business, not as a free clearinghouse for your client’s marketing campaigns. “
  7. Crystal of Crystal & Co., says, “Understand that bloggers are online influencers. If you want to get technical, many of us are digital strategists.  Bloggers who are running their sites as a business are generally very deliberate in their work. We know who our demographic is and we’ve worked to create a very specific audience we are targeting. We’ve created online social communities in places like Twitter, Facebook, Pinterest, Instagram, etc., and we know exactly who the consumers are that we’re attracting in these spaces and what their interests are. The sooner you begin to allocate a budget to work with bloggers, the same way as you allocate a budget to work with other forms of media, the sooner you can truly experience an advertising campaign that influences your consumer in a way you’ve potentially not been able to do in other mediums. Your consumer is going to trust my point of view. They are skipping over the commercial you’ve paid for on television and tossing the magazine you have an ad in. But, they are waiting with baited breath to see what resources and solutions their favorite bloggers are sharing with them. We’ve built a relationship. We are on their phones, on their computers, they read our content at work, at home and while in transit. We can influence their purchasing decisions in a way that no other marketing campaign can. Please treat us like the professional businesses we are and not like a free, last minute option for generating buzz about your product. “

4.  Know (and understand) Blogger Terminology

Yes, Traditional Media uses certain terminology and I understand that you think Bloggers should know these terms, but look where we are coming from – we spend very long hours on our sites – for many of us our blogs are just like our children.  We also use certain terminology and expect you to know and understand it.  The world is changing.  If you want to work with Bloggers, you need to do it on their terms. :-)

  • Product Review This is a review, simple as that.  The blogger will use your product as it is intended and write a blog post saying what the product is, where it can be found, and how well it did what it was supposed to.  They read your book and give their opinion.  They watch their movies and give their opinions.  You can’t tell them what to say and it shouldn’t be compensated.  However, they need your product in order to try it and should not be expected to return the product to you no matter what the value of the product.  Many review bloggers use all their products to donate to less fortunate or give to family members after they are finished with the review.
  • Product Placement or Sponsored Post – This is where a blogger gets more creative.  They tell a bit about your product and where to find it, but they get nitty gritty with it.  They show their audience how to use that product or why to buy it.  That might mean creating a movie night menu around your DVD, a recipe, a craft, or even a way to use the box or bottle from your product after it has been used.  This is advertising and it costs.
  • Brand Ambassador – This is eating, sleeping, breathing, and promoting the heck out of your product for a specific time.  When choosing a brand ambassador or blogger spokesperson, you can expect a long contract (at least 3-6 months), exclusivity, multiple blog posts, and more!  A Blogger Ambassador or Spokesperson expects for you to foot the bill to get them places to help you promote your brand from Blogger Conferences to Television shows.  You can’t expect a blogger to be a spokesperson for your brand if they haven’t used it and don’t love it.  For this, you can expect post and social media fees, travel expenses, product expenses, and even day rates to be applied.  I suggest you work all this out before reaching out.  I also suggest that you already have a relationship with this blogger before mentioning this!

Working with bloggers is very cost effective

Kelli of 3 Boys and a Dog averages around 150K unique visitors just to her blog each month (she is considered a mid-level parenting blogger) – not to mention the millions of impressions she can garner for your brand on Social Media.  The above image shows a TweetReach report for Kelli’s Twitter account – with no campaigns happening, her impressions are pushing 1 million – then you still have G+, Instagram, Pinterest, Facebook personal and brand page, and YouTube just to name a few places that this one blogger frequents.  As is true with many bloggers, Kelli isn’t the only person in her household promoting your brand!  Her husband and children are also discussing it in everyday life to friends and colleagues and 2 are connected via twitter & instagram.  A Brand Ambassador contract with her will cost a few thousand per month PLUS any and all travel fees PLUS a competitive day rate for travel -this is still more cost effective than one 30-second commercial!

  • Affiliate Marketing – This is where a blogger makes a certain amount of money based upon clicks or sales of your product.  You don’t pay up front, you only pay if the blogger generates sales.  <— most bloggers already have a set number of affiliates that they work with so this isn’t the best approach.  However, if you have a longterm contract already in place for a blogger, it is smart to offer an affiliate code for them in addition to the straight ad prices you have already worked out.
  • Partnership – You would think this would be common knowledge, however many brands and brand representatives do not use it that way.  A partnership is a mutually benefiting relationship. Do I need to repeat that? Both parties should get something out of a partnership.

5.  Know the rate and how it compares to traditional media.

Television Advertising is going to cost between 10 and 15 dollars CPM – however, only about 14% of those numbers you are paying for actually watch your commercials!

When paying for Traditional Media, you get a one time shot to make an impression and the commercial cost isn’t your only cost – you have to hire the celebrity or actor and create the commercial.  When working with a blogger, you are paying for current visitors as well as any future visitors!  We create a blog post that should withstand the test of time, yet our pricing is thousands of dollars less than a 30-second commercial!

Average CPM Rates:

  • Television – $12.50
  • Blog In-Post Ads – $5.00  <–this is where you reach a blogger
  • Search & Sidebar Ads – $2.00
  • Social Media Ads – $3.00 <–this is where you reach a blogger
  • More average CPM rates for more traditional media can be found here.

Read this analysis on The Real Time Report. A study on word of mouth campaigns found that action and social mentions are driven more effectively by what they call the “power middle.” These mid-level influencers have a smaller but more loyal audience and drive 16 times more engagement than paid media and “mega influencers.” Guess what else? This tactic wasn’t only more effective, but it also cost less.

6.  Reach out to them!

Once you have steps 1-5 done, you are ready to start building relationships with bloggers.  Go to their websites, read some of their content, check their social media places, and look for their terms & conditions or media kit.  Then, and only then should you reach out.  So, what is the best way to contact a blogger or what should you say?  Kelli of 3 Boys and a Dog says, “Honestly, I know it will never happen, but I just wish a brand would reach out to me and say, ‘Hey Kelli, my product is x, I am hoping to accomplish y, and My budget is z.  What can you do for me?’ I am sick of the back and forth emails and the long drawn out emails, I just don’t have time! Oh and BTW, I don’t care what celebrity baby uses your product, no celebrity has EVER influenced me to buy something – don’t pitch me with it.”

If you have made it this far, I commend you!  This post is more than 3500 words long and could have been much longer – but just like bloggers, I am sure you are busy. :-)  Before reaching out to a blogger, remember these few “How to Partner with Bloggers” tips…

  1. Know your blogger’s brand
  2. Respect a blogger’s craft
  3. Expect to pay for your advertisements
  4. Bloggers prefer long-term contracts and authentic relationships with brands
  5. Allow editorial freedom!
  6. Expect to ship product, even if paying!

You aren’t just paying for the blog post views, but also all their social media channels and typically, those numbers are not figured into the blogger’s pricing!

Bloggers, if you have something to add please leave us a comment!

Brands, we would love to have you weigh in below as well!  If you want The LearntoBlog Girls to perform Blogger Outreach for you, please feel free to drop us an email.  Let us know your budget up front and we will tell you want we can accomplish for you!

Four Simple Steps to Successful Partnerships With Brands

Giveaways reward your current readers and help you get new readers. But, you have to promote them.

Learn about steps one and two in our Finding Giveaway Sponsors hangout. In that hangout, you will learn about the 13 sites to sign up with to get sponsored opportunities, product review and giveaway opportunities and more. We also share how to re-pitch brands that send you direct offers.

Four Simple Steps to Successful Partnerships With Brands

Step Three: Promote Your Giveaways

Where to Always List Your Giveaways

Spend 15-30 minutes submitting your giveaway to blog giveaway directories (for $5-10). If it’s a $100+ items, Kelli pays to promote it. Runs giveaways for 2 weeks, submits some to linky. Submitting giveaways to other sites is a great way to get link juice.

  • If under 200 entries and ending within a week, submit to Tightwad in Utah
  • Here is a list of 200+ places to list giveaways: www.Squidoo.com/list-your-giveaway
  • TipJunkie (must end w/I one week and have a value of $25+)
  • Fiverr (I’m looking for someone to link this post to these 20 links for $5)
  • Offer to a friend or tribemate (I’m looking for someone to link this post to these 20 links for $5)
  • Trade (photos for linky submissions, etc.)
  • Group giveaways – grow your social media channels, increase traffic (ex. You could gain 1,000 Facebook fans for 2 giveaways), promote your blog, exposure to brands. What if you could submit one link (to sign up for your RSS feed or newsletter) for $3? Bay Area Mommy participates in group giveaways. Don’t do too many of these.

Promoting Your Giveaways

  • Tweet – Kelli pulls quotes out of her giveaways and schedules 14 tweets (one each day) for the duration of the campaign (customize some RT’s with #win #giveaway and anything other brand/campaign hashtags).
  • Pin – Pin to a giveaway board (Monsters University DVD $25 value Giveaway)
  • Facebook
  • Google+
  • any other social media accounts you use

provide feedback to your blog sponsors

Step Four: Wrap Up (Use a Template)

You should always go back to the brand sponsoring the giveaway to report the results. You could send a TweetReach report and should use a bit.ly link shortener or Hootsuite. This shows how many clicks that link received.

Example of Email followup template “

Thank you so much for sponsoring this giveaway. This was the reach ______. There were ______(number) entries. We would love to work with you again on another giveaway, sponsored post, ad placement, etc. (doesn’t include media kit)

Here are the most popular ways we work with brands:

Sponsored post $______

Twitter Party $______

Social Media Blast $______ (promote your largest network(s))

Thank you for the opportunity. I look forward to working with you again in the near future.

If you consistently provide that information, the PR rep, another rep, or the brand representative will likely come back to you for future projects.

Anytime you work with a brand, create a wrap up and send to your contact (giveaway, sponsored post, Twitter party, brand ambassadorship, sponsored conference, etc.).

Watch our hangout on Youtube:

Week 23: Avoid Summer Blogging Drain!

We all know that most blog traffic is down during the Summer. Families are on vacation, moms are spending more time with their kids, and all of this is happening outside. With planning and strategic actions, you can increase your traffic and use the slower pace of Summer to make improvements on your blog.  Avoid Summer Drain and Overwhelm!

Tons of tips to help you get summer blogging overwhelm under control to ROCK your page views!

How to Get Through the Summer

Everyone is out of the house and away from the computer during the summer. People are relaxing and spending time with family. You can be successful by planning ahead and are providing tips specifically to help your readers during the Summer. Before June begins, you should be planning June content to help your readers prepare for the 4th of July. The, you should be planning August content to prepare for Back to School season.

But, what about July content? If you go to Target in the next couple of weeks, you will start seeing Back to School stuff. Your content needs to be out there, too. A great example of a blogger who capitalized on and a met a Summer need is Tiffany King of Eat at Home Cooks. Before Summer began, she asked participants in her linky part if she could feature their recipe on her site – her idea turned into a series of 75 days of crockpot recipes. She met a Summer need!

Capitalize on the Traffic You Are Getting

Crystal has been using a specific strategy. Her coupon resource page consistently and constantly gets traffic. Here’s what she did to capitalize on that:

  • Bought a new image
  • Created a new post to promote the page (took about 20 minutes)
  • Generates new pageviews, new pins, tweets, etc. and backlinks
  • Linking to new post from landing page, using keywords

Another piece of content that gets a lot of traffic is her crockpot ravioli recipe. Here’s what she did to capitalize on that:

Benefits of creating a new post to promote existing content:

  1. Increases traffic
  2. Increases Google Authorship, domain authority, SEO ranking, etc.
  3. Saves content creation time (leveraging posts already getting traffic)

Readers need to be shown the same information repeatedly to encourage them to try it.

New readers may have never seen your most popular posts. Look at your Analytics. You are likely getting more new traffic than returning traffic. If they just started following you, they don’t know about your old content. You must promote it to them.

Other Ideas for Creating Easy Summer Content:

  • Create a Top 10 Posts in June (or last month), new image or collage, roundup links, pin it, promote it through all your normal channels
  • Create a roundup of posts on the same topic on your site (Example: Top 10 Homemaking Posts)
  • Create a roundup of posts on the same topic from your tribe (reach out, request 3-5 links each)
  • Create a roundup of posts on the same topic from the linky party you host
  • Create a roundup of posts on the same topic from a Facebook or other group you’re in
  • Create a roundup of posts on the same topic using the LTB search engine
  • Create a roundup of posts on the same topic around the web

How to avoid summer blogger drain!

Use Summer Downtime to Submit Guest Posts

Any groups you are a member of, ask if you can guest post on your topic of expertise.

  • Kelli suggests having a post ready (example: if you are reaching out to 5 people, have 5 ready or a plan to create that content without getting overwhelmed) and increases the chances of your post being accepted and getting published sooner
  • Great way to use up the drafts in your site
  • You can offer a roundup of your best resources on that subject which gives links back to your site and helps you reach a new audience, potential new readers for you
  • Offer them a guest post spot on your site, too
  • Watch the hangout on Guest Posts: Guest Posting Part 1 (How to Be a Guest Poster) Dianna Kennedy

How to Get More Readers and More Pageviews

  • Other bloggers are your audience during the summer. Create content that helps them.
  • Comment on other blogs (x number every day or x number of minutes/day). Watch the hangout on using commenting to grow traffic.
  • Make a list of blogs that fit your niche, especially if they have CommentLuv enabled (ex. 10). Start today, even if it’s only 5 blog comments today and 5 blog comments tomorrow. This should take no more than 15-20 minutes. That’s 25 blogs, comments, and links in each week (5×5).
  • Find a pin with a lot of repins (search on Pinterest or Check Webmaster Tools) and repin it.
  • Send that pin’s URL to your tribe and ask them to repin it.
  • Create a new image and promote an old post again (share it in all social media channels).
  • If you make changes (about 30-35% of the beginning) to a post and save it (“Update”), Google will reindex it.

Prepare for Fall Traffic

  • You need to have content on your site about seasonal events 4-6 weeks before the date.
  • Use your Editorial Calendar to plan for fall, Back to School, printables, etc.
  • If you need ideas, review last year’s content and search Pinterest.
  • Then promote it during the season.
  • Closer to the date of the event, create a roundup of the content you created and/or create new content for last minute Halloween costume ideas.

If you feel like throwing in the towel and need some encouragement, start watching the video at 47:35. Crystal has some very encouraging words for you.

How to Keep from Being Overwhelmed as a Blogger:

Remember, the VIP Learn to Blog Forum is $7.99 a month (go here to join) with over 2,000 topics being discussed with actionable tasks for growing your blog. This forum is for the fully invested bloggers looking to make an income from their sites. The non-complainers. The folks wanting to invest in their businesses.

Reach Your Blog Goals In Just 12 Weeks!

Are you overwhelmed with all the things that you need to accomplish in order to see your blog grow?  If you commit to giving your blog just 12 weeks and commit to giving 3 months of daily check-ins at the VIP Forum, you will reach your blog goals in just 12 weeks and learn to manage your time instead of being overwhelmed!  Seriously!

Join the 12 week blog goal challenge exclusively at the Learn to Blog VIP Forum!

Starting on Monday, July 20th, we are doing a new series over on the Learn to Blog VIP Forum! This 12 weeks to Goal series will be based on Zig Ziglar‘s legendary goal program.  According to Zig, you can change your life (or in our cases, your blog) by following 3 simple things.

1.  Small Steps Work

2.  Consistent Effort Works

3.  Group Support Works

For 12 weeks, Kelli will be leading you on a step-by-step program to help you recognize your goals AND meet them – that is not all, Kelli is going to be working towards her own goals as well!  Kelli and Crystal have completed several sets of the 12 weeks to goal series and have seen tremendous growth because of it, we want to share it with you.

Are you ready to commit to growing your blog and meeting your goals?  

Meet your blog goals before the holidays - just 12 weeks to goal with the Learn to Blog VIP Forum!

This 12-week series will be available only to paying VIP members – is it worth $23.97 (the cost of 3 months membership on the forum) to you?  It is time – the busiest time of the blogging year is coming.  The time when people are searching for things and brands are advertising things.  To make the most of those final quarter Holidays, you need to have met some basic blogging goals.

—> If you are already a paying VIP Member, you can go here and get started TODAY.

—> If you are not a paying VIP Member, you will need to follow the instructions below:

HOW TO JOIN THE $7.99 per month VIP Membership:

After registering & logging in, you will need to click “profile” and go to “actions”.  Once in actions, you can choose “paid subscriptions” and either choose 1 month at a time OR choose to pay for a complete year and save 10%!

Go now, don’t hesitate! :-)