3 Smart (& Easy!) Ways to Diversify Traffic Sources

What if Pinterest went away and it wasn’t just an April Fool’s Day joke? If you get most of your traffic from Pinterest, you need to find other ways to bring traffic to your site.

What if Pinterest went away and it wasn't just an April Fool's Day joke? If you get most of your traffic from Pinterest, you need to find other ways to bring traffic to your site.

Speakers in Hangout Are:

Crystal Van Tassel of Crystalandcomp.com

Kelli Miller of 3Boysandadog.com

How Would Your Traffic Be Affected if Pinterest Was Gone?

What if Pinterest went away and it wasn’t just an April Fool’s Day joke? If you get most of your traffic from Pinterest, you need to find other ways to bring traffic to your site.

Don’t put all of your eggs in one basket.

Work on things weekly or monthly to even out your traffic source. Ideally, you are receiving equal percentages from four traffic sources which each bring in 25% of your traffic, for a total of 100% of traffic.

In your tribe, work just as hard to promote them as yourself. On social media, it’s best to share others’ content 80% of the time and share your content 20% of the time.

Related: How to Grow Your Blog With a Tribe

Spend 5-10 minutes daily on each social media site you’re on. Focus on one for 30-60 minutes a day (i.e. Pinterest or Facebook).

Don’t understand Google Analytics or Webmaster Tools? You need the The #LearntoBlog Online Blog Class.

What if Pinterest went away and it wasn't just an April Fool's Day joke? If you get most of your traffic from Pinterest, you need to find other ways to bring traffic to your site.

How to Bring in More Search Traffic Strategically With Keywords

Search which keywords are used in Google. Ask yourself, “how would I search?”Be deliberate and intentional.

Put your keyword in all of the right places (post title, URL, meta data, image name, alt text, in the first 150 words of your content, ideally once every 150 words of your content, etc.). However, be organic (no keyword stuffing).

What keywords is the best traffic coming from on Google? Plan to write multiple posts about that holiday or keyword.

Example keyword: “how to make sweet tea.” Also write separate posts about Chai, green, hot, regular, etc. types of tea. Interlink these posts, link to/from your landing pages, link out to others’ posts. Others will be more likely to link to you and share your posts since they are on the same topic. Say “Don’t forget to check out my other tea recipes.”

Related: How to Create Landing Pages for Your Blog

How to Get Referral Traffic from Other Bloggers

If you see something you like, but it’s not that season yet, pin it for later. Comment on their content. This puts you on other bloggers’ radar. Follow 10 pages in your genre for your audience.

Share from larger Facebook pages, it increases your Facebook post’s reach.

Again, don’t put all of your eggs in one basket. You can share on Twitter, Google+, Facebook. Comment on other blogs. Participate in linky parties. Work with a tribe.

Remember, the VIP Learn to Blog Forum is $7.99 a month (go here to join) with over 2,000 topics being discussed with actionable tasks for growing your blog. This forum is for the fully invested bloggers looking to make an income from their sites. The non-complainers. The folks wanting to invest in their businesses.

Watch the Pinterest Insider News hangout:

Answers to Your Burning Questions About Blogging

No matter how many blogging videos you watch or posts that you read, sometimes there are burning questions that never made the list. Here are the answers to more than five of the most asked questions in the #LearntoBlog community.

No matter how many blogging videos you watch or posts that you read, sometimes there are burning questions that never made the list. Here are the answers to more than five of the most asked questions in the #LearntoBlog community.

As mom bloggers, so many of us are self-taught. We didn’t go to school to learn things like social media promotion, or search engine optimization. So naturally, we have a lot of questions!

Speakers in Hangout Are:
Crystal Van Tassel of Crystalandcomp.com
Kelli Miller of 3Boysandadog.com

In this hangout, Kelli and Crystal answer many of the most frequently asked questions from their listeners like:

How do you find a blogging mentor?

Kelli and Crystal share the experience as blog mentor and mentoree, as well as answer questions about how to find a blog mentor using connections you already have, and even how to make new connections:

  • Don’t start at the highest level of traffic.
  • Reach out to someone who is bigger than you, but not at the top. Just start reaching out to people in groups where you are already networking. Build a relationship.
  • Consider reaching out to others in your tribe, Facebook groups, etc.

What will a blog mentor expect from you?

If you are looking for a mentor, be willing to put in the work and make it a priority. Complete your assignments and report back to your mentor. Keep track of what you’re doing, what’s working, and what’s not working.

It has to be worth it for the mentor, too. Offer guest posts and to share their content, too on social media.

What is True Twit (and should I be using it)?

Do you need Twitter account verification for followers? This is a service that many bloggers use to cut down on spam, but that many other bloggers loathe for its cumbersomeness.

TrueTwit “attempts to validate your new followers to see if they are human as opposed to automated bots.”

It’s like the Akismet plugin is for WordPress. Kelli does not recommend it. She said it’s more useful to use for kids’ or personal Twitter accounts.

No matter how many blogging videos you watch or posts that you read, sometimes there are burning questions that never made the list. Here are the answers to more than five of the most asked questions in the #LearntoBlog community.

How do you legally include other blogger’s images in your blog posts?

As you can imagine, this can be a sticky issue for many bloggers, but Crystal and Kelli give you many ideas including:

  • if you have a linky party, use that. This is an especially good idea because you want your link party participants to see traffic coming from your site to keep them coming back.
  • ask permission from the blogger by email
  • create round-up images using multiple pictures so that you’ve essentially created a new image. Doing that will prevent people from pinning the owner’s image your blog getting the credit.
  • ask your networking groups for pictures

How do I increase blog subscribers when readers simply close the pop-up?

Kelli and Crystal explain how to create more eye-grabbing pop-ups and incentivize your description. As Crystal says “let them know exactly what they’re getting.” Make sure to tell them they’re getting your posts in their inbox for FREE.

Offer a freebie as an incentive for opting in to your email list. Free printables, eBooks, and resource lists are great ways to incentivize your list. An easy way to create a free eBook for your opti-in incentive is to create a PDF of your top five posts.

Let them know how often they’ll be getting your newsletter i.e. daily, weekly, or monthly.

Could having a pop-up hurt your blog?

Some people do get annoyed with pop-ups, but the reality is, the average reader doesn’t care. Even so, you should set your pop-up box so that it no longer shows to people who have already opted in.

There are thousands upon thousands of blogs out there to read. How are readers going to remember yours over all the noise? Getting an email reminder into their inbox is gold.

Using a pop-up, Kelli went from fewer than 200 newsletter subscribers, to over 5,000 in less than six months.

The Power Of Blog Commenting

A common refrain you’ll hear from other bloggers is that commenting and interacting with folks on other blogs is an important part of building your own blogging business. In this hangout, Crystal and Kelli give you all the details for why, how, when, and where you should comment.

Are you wondering if commenting and interacting with folks on other blogs is an important part of building your own blogging business? Learn all of the details for why, how, when, and where you should comment.

Speakers in Hangout Are:
Crystal Van Tassel of Crystalandcomp.com
Kelli Miller of 3Boysandadog.com

Why do we need to leave comments?

  1. It’s a great way to network and build community. Crystal shares that she has gotten to know blogging friends because they took the initiative to comment on her blog, which in turn, sparked more engagement on her blog, and inspired her to go visit the original commenter’s own site and leave comments.
  2. Commenting is a great way to be personable and relatable in your community.
  3. It helps you build links that point to your blog.
  4. It builds your authority with search engines.

What is the correct way to comment on blogs?

Simply saying “hey, that looks cool” or “Hi, I found you though xx” isn’t going to cut it. To build real, authentic community, you need to leave real, thoughtful comments.

Kelli and Crystal share how you can leave relatable, relevant comments on blog posts that help build relationships.

For instance, many bloggers have a call to action at the end of their posts. Answer their questions!

How To Drive Traffic Via Blog Commenting

Most comment forms allow you to include your website url. Great news for you! But do you know how to make the best use of it?

Make sure you leave a relevant url, rather than just dropping your homepage address. Doing this brings traffic to a post on your blog that they’re most likely already interested in, resulting in more long term readers for you!

Are you wondering if commenting and interacting with folks on other blogs is an important part of building your own blogging business? Learn all of the details for why, how, when, and where you should comment.

Don’t forget to respond to your readers’ comments!

People who comment on your blog are invested, and they deserve your attention. On the flip side of that, as Crystal says, there’s nothing more discouraging to potential commenters than to see that you don’t respond to comments.

Not only does engaging with your commenters build community with your readers, it catches the attention of brands that you could potentially work with.

Which Blogs Should You Comment On?

  • Blogs within your niche. This seems pretty obvious, right? You want to find blogs within your niche, with similar content to your own to comment on, because more people who will be interested in what you write will see it.
  • Blogs that use CommentLuv. Leaving a comment on a blog that uses the CommentLuv plugin will result in a much higher number of click-throughs to your blog. Why? Because Comment Luv populates your last blog post – or if you’re a Comment Luv member, you can choose from your last 10 blog posts – along with your comment. Pretty Sweet!

Where can you find blogs to comment on? 

  1. Start with your tribe mates’ blogs. Not only will commenting on your friend’s blogs help you, it supports them!
  2. Use your link party if you host one! It’s a great way to thank linkers for linking up with you, and especially good for giving those that get caught in the middle a click through.
  3. Use link parties that you link to. Start by commenting on the two posts before and after yours, and then scroll through the rest and click through to whatever catches your eye!
  4. Any social media that you spend a lot of time on – What is your go-to when you pick up your phone to browse? Whether it’s Pinterest, Twitter, Facebook, or Stumbleupon, use whatever you’re scrolling through to find blogs on which to comment.
  5. Any blog’s that bring you traffic. Check your Google Analytics to see which blogs are listed in your referrals.

How do you find time to leave comments on blogs?

Set a timer for fifteen minutes and do nothing other than comment on blogs for those fifteen minutes. Don’t open any other tabs, get rid of all your distractions. Once you have your timer going, get focused. You’ll be amazed by how much you can get done with fifteen minutes of focus time!

5 Easy Ways To Get More Traffic

Do you want to grow your traffic? Do you feel like you can’t get any traction? Learn five easy ways you can start getting more traffic today.

Do you want to grow your traffic? Do you feel like you can't get any traction? Learn five easy ways you can start getting more traffic today.Finding ways to get more traffic is one of a blogger’s main goals. After all, if we don’t have traffic, what do we have?

A steady stream of visitors to your website is a large part of the foundation to a profitable blog.

So what can you do? In this hangout, Crystal and Kelli go in depth on Five Easy Ways To Get More Traffic to your blog.

Speakers in Hangout Are:
Crystal Van Tassel of Crystalandcomp.com
Kelli Miller of 3Boysandadog.com

1. SEO

From this point forward, make a commitment to use keywords properly, and even go back through old posts to update SEO keywording.

Crystal says: “If you’re not putting blog posts out there using the keyword that you’re trying to build for search engine traffic, and if you’re goal is to make money at some point from your blog, and if your goal is to increase your page views, you’re wasting your time if you’re not using your keywords properly.”

Don’t forget to spend some time going over old posts and ensuring that they’re set up properly. Crystal points out that one of the best things you can do is to go back to your posts from the same season of the year previously (Fall, for instance), and update them to be search engine friendly. That way you can link to them in this Fall’s related posts, and build search engine authority.

Not every post should be SEO-driven though, as Kelli says, doing so would make search engines think you’re trying to game the system!

Your first priority is your readers, but you also need to do your best to be search engine friendly, so you can accrue more readers.

2. Engage in social media

Don’t just drop your links and run. Engage and communicate with people on your various social media platforms. Spend some time retweeting, repinning, and commenting on Pins, tweets, and Facebook posts. Stumble other people’s things on Stumbleupon.

It’s a good idea to spend ten to fifteen minutes a day on each social media platform, but we all know how easy it is to get sucked into social media, but we can beat that problem by setting a timer, and scheduling things ahead of time.

Think about what times are best for social media interaction. What times are moms sitting in the school line playing on their smart phones? Times like those are when your blog and social media interaction are going to spike. This is an especially go time to be active on Pinterest.

Facebook

Don’t just drop your link and run! Like and/or comment on fellow bloggers posts. It’s helpful for them, and will result in return likes and comments.

Crystal has found that creating and using interest lists in Facebook makes it easy for her to quickly go through and like, comment, and share fellow bloggers posts.

Using your personal profile to connect with other bloggers and their readers will impact the reach of a post much more than using your blog page profile.

Twitter

The lifespan of a tweet is roughly eighteen minutes, so tweet often – but not so often that annoy your followers.

Some ways to fill your Twitter stream are:

  • share your Instagram pics to twitter
  • share a few pins to twitter
  • use the Easy Tweet button on blogs. You don’t even have to think about this one! The tweet is pre-composed for you – all you have to do is click to share!
  • share your google+ posts
  • retweet other’s tweets
  • respond to other’s tweets

Buffer is a great web browser extension for scheduling out tweets (as well as other social media) in order to avoid clustering your posts and annoying readers. With the paid version, you can easily schedule social media while you browse, and with the free version, you can go into the app to bulk schedule.

Do you want to grow your traffic? Do you feel like you can't get any traction? Learn five easy ways you can start getting more traffic today.

3. Create Engagement With Comments

Use a clever plugin

Using the Thank Me Later plugin helps make your website more memorable, and results in more page views.

How does it work? Simple! When a reader leaves a comment on your site, they are automatically emailed a thank you email which you have previously created containing links to, and info about your site. This is especially powerful when you set up a specific reply for each category on your blog.

For instance, Crystal gets many comments on her Letter of The Week articles, asking for more of them, so for this particular type of post, the Thank Me Later automated email is set to send them links to more letter of the weeks articles. It’s very helpful for readers, and nets you more page views.

Comment On Other Blogs

Kelli and Crystal have a policy of commenting on at least five different blogs each day. Leaving honest, useful comments on other blogs will often result in not only the blog owner visiting your site, but many of the reader who see and enjoy your comment.

If you host a link party, comment on linker’s posts! The blog owner will notice that you’ve taken the time to read their article, which creates goodwill, and keeps them coming back. Often, this also results in comments back, which boosts your authority with the search engines.

Be interesting and engaging. Build relationships with your fellow bloggers!

So how do you find other blogs to comment on if you don’t host a link party? After all, we don’t want to constantly comment only on the same blogs!

  • Use social media. Actually click through to those articles that show up in your feed!
  • Use other blogger’s link parties. There will never be a shortage of posts on which to comment when you make a habit of scrolling through fellow blogger’s link parties!
  • Utilize comments on your own site. Go to the comment section in your dashboard (it should be in the menu section on the left side of the screen in your WordPress blog). Often, commenters are fellow bloggers, and will leave their website address in the comment form, which makes it super easy to click through, read, and comment on their articles.
  • If you’ve done something for someone who’s article you’re reading, it might be a good idea to let them know. For instance, if you’ve pinned their article to one of your board, leave a comment mentioning that you did so, and how much you think your readers will love it. This encourages them to check out your Pin board, and often leads to them following your board, which leads to them seeing your pins and eventually repinning your content and even clicking through, which can eventually generate quite a lot of traffic.
  • Answer comments! Especially if it’s the first few in an article, answer the comments, and take it a step further by going over to the commenter’s site and commenting on their articles.

4. Drive your New Traffic To Your Old Content

  • Go into Google Analytics and see what posts were popular last year
  • Go into Adsense and see what posts are making the most money per click
  • Go to Amazon or other affiliates, and see what posts are making people buy things.

Using information from those three sources, drive traffic to these posts via new posts. Round ups are great for this!

Make the images pinnable if they’re not already, and pin them to every applicable board.

Another way to get attention to older, popular or money-making posts is to advertise them in your sidebar. Create an attractive graphic that describes what the post is about (both with words and picture).

For instance, for Crystal, her CrockPot Ravioli Recipe is one of the most popular articles on her site, so the for the sidebar advertisement, she has a picture of the dish, with its title, and an eye-grabbing graphic showing that the article has been pinned over 100,000 times. This grabs the reader’s attention. They know that this recipe must be worth reading given the pin count.

5. Amplify Your Brand

First, you do have a brand. It’s you! Your blog is a faction of that brand, and you need to amplify it so that more readers can find it.

There are so many ways you can do this!

  • Amplify via social media. Cycle posts through Facebook, Twitter, Google+ and  Pinterest.
  • Guest post. By writing a quality, original piece of content on another site, you expose your brand to a whole new audience, gaining new readers for yourself, and, when you amplify that guest post on your blog and social media, new readers for the blog you guest posted on. Guest posting also helps build search engine authority when you write on topics that Google “knows” you for.

How To Update Old Blog Posts for SEO & Pinterest

The longer you blog the more you learn that things change. Updating old blog posts for SEO and Pinterest can bring you more traffic with minimal effort.

The longer you blog the more you learn that things change. Updating old blog posts for SEO and Pinterest can bring you more traffic with minimal effort.

Why Should I Update Old Posts for SEO?

Google gets a ping (like someone tapping them on the shoulder) and it prompts them to crawl (read) your post again.

What’s the best thing to do to update an old blog post?

Update the ENTIRE blog post!

One really good blog post is so much better than 50 half-way decent blog posts.

Blogging will always change. You have to be willing to go back and fix and/or update old posts.

How do I decide which blog posts to fix?

Crystal’s method:

It’s about 4-6 weeks before the next holiday (i.e. St. Patrick’s Day). For the last week or two, she’s been going into her old St. Patrick’s Day content.

Then, in the next week or two, she’ll be going into her Easter posts.

Whatever the upcoming holiday is, those are the posts she is starting to promote:

  • She looks at all of the old blog posts.
  • She starts with the previous year. Then works on the year before that. She repeats this cycle until all posts have been updated.
  • Make a checklist of the things that need to be checked.
  • Add the titles of the posts.
  • Go through each post completely before moving to the next post.

*image – If she doesn’t already have a landing page for that holiday, she creates a collage image for Pinterest, using 3-5 images from the posts she’s updated.

Creates the landing page. As you create new content, add links to/from your landing page.

Crystal usually spends one Saturday working on all of that season’s post updates. She scheduled the page to Pinterest via ViralTag over the course of a day to about 10 boards. It started receiving about 200 pageviews in about an hour.

Kelli’s method:
Does the same thing.
She also addresses evergreen content that she thinks should be getting traffic. Updates a couple of those posts each week.

In Kelli’s post How to Revive Old Blog Posts, she shows you exactly how she did this. In 24 hours, the updated post received 77 views, which is MORE than the post had received in 3 months.

Should I republish the post? Should I change the date of the post to today?

Do not change your permalink (i.e. if the blog post’s url was: http://3boysandadog.com/2013/11/21/blogging-basics-how-to-revive-old-blog-posts/ ) This would break all of the links to that post. Otherwise, you need to know how to do redirects.

If you don’t have the dates in your url/permalink, you can change the date of the post, it will be sent out in your RSS feed, and will show on your homepage as a new post.

How To Update Old Blog Posts for SEO & Pinterest

Here are the ten things you need to update in old blog posts:

1. Post Title – Is it engaging? Is it going to draw people in? Are you giving them a reason to click on it? Crystal likes to include the keyword she’s working on in the title.

2. Text – Start your posts with words, not pictures. Aim to have at least 150 characters before your image. Summarize what the post is about, include the keyword, and link the keyword to another post or page.

Check Webmaster Tools and Google Analytics to see how much traffic you’re getting for the keyword and if there are new words you need to target. Make a decision of whether you’re going to continue working on that keyword or need to focus on a different one.

Are you a blogger looking to deliberately grow your pageviews? Kelli and I have been blogging for more than seven years each. We’ve both grown our sites over the years and there are a few things a blogger needs in order to do that. You need passion, which no one can teach, and you need deliberate actions. Are you ready to turn your blog into a business? >>> Skyrocket Blog Pageviews Using Google Analytics

*Tip: If you have an assistant / VA, require that he or she receive your RSS feed via email. When the email is received, any new posts should be added to the appropriate landing page. If you don’t have an assistant / VA, you should be receiving your own RSS feed via email and can make this part of your own routine.

At the end of a post you’re updating, link to five more posts in that category, tag, series, etc. like this:

crystalandcomp-st-patricks-day-crafts

3. Image – For your first image in the post, you need a portrait image. These do best on Pinterest. Make sure that your keyword is in the image’s title. You don’t have to use hyphens between words (i.e. st-patricks-day-crafts). In your alt text, describe the post and use the keyword. Size your photo as <100KB.

*Tip: If you discover a problem (i.e. your images are too dark), then you can set aside a chunk of time to work on 5-10 of your most popular posts to fix that and increase the traffic to those posts even more.

Options for improving the images:
*Edit the images again. Save the images from your blog onto your computer. Open them in Picmonkey, adjust the exposure and white balance to improve them as much as possible.
*Redo the craft or recipe.If you can and have the time, you can recreate the craft or recipe and take a vertical (portrait) photo to update the post.
*Create a collage image.Stack three or more horizontal (landscape) photos to create a collage image for the post and use that on Pinterest.
*Buy a photo.Buy a stock image for simple crafts or recipes that would align with the post.
*Use a different photo.You can also look for another photo that was taken farther away from the subject and crop it to be closer to the subject and in the vertical orientation.
*Hire it out.You can also hire someone to redo the craft or recipe and take new photos.

Use a simpler set of fonts and try to have more consistent branding. You can tell if this is working by looking at several of your photos together and determining if they look coherent and consistent.

4. Keyword – Once you’ve completed the post, go back and ensure that you have used your keyword on average once every 150 words. (Example: if your post is 600 words, you should have used the keyword at least four times.) You’re not linking to anything. If you have multiple photos in the post (and have used the keyword in the image title or alt text), that counts, too.

5. Extra Images – Readers are very visually driven. Add multiple images to break up your text. It also adds additional opportunities to pin your post.

This is why Crystal loves step-by-step, recipe, or tutorial posts. It gives the opportunity to have 6-8 images in a post. These can be pinned to the same board or multiple boards.

Make sure that your keyword is in the image’s title. You don’t have to use hyphens between words (i.e. st-patricks-day-crafts). In your alt text, describe the post and use the keyword. Size your photo as <100KB.

6. Heading Tags – HTML Header tags are used to differentiate the headings and sub-headings of a page from the rest of the content. These tags are also known to webmasters as heading tags or simply header tags. (Source)

H1 is the title of the post. Use H2 for the headings in your post. Include your keywords in H2 tags. In HTML coding, the heading tags from h1 to h6 form a top-down hierarchy. This means that if you skip any of the tags, the heading structure will be broken, which is not ideal for on-page SEO.

Google reads these headings for your keywords.

*Tip: If you use the Easy Recipe Plugin, it may make your recipe title an H3 automatically. If you can’t edit that, you need to use an H2 tag before the recipe begins.

7. Call to action – What is your goal for the post? Are you writing it for search engines, Pinterest, Facebook, or comments? If your goal is to show Google this is a popular post and want to get comments, you have to encourage a conversation by asking a question. If it is for Pinterest, you would say “be sure to pin this to your St. Patrick’s Day board.” If your goal is to grow your Pinterest following, you might say “if you liked this post, you might also like the 200 other posts on my St. Patrick’s Day board.” You can embed a Pinterest board. If Facebook, you can embed a question/comment box in your blog post. To grow email subscribers, you can tell them that you have more awesome content like this coming up and to make sure they subscribe to your post so they don’t miss anything.

*Tip – Use the business tools on Pinterest to embed a board. Take a screenshot of that and upload the image to your blog post or landing page. Otherwise, the Pinterest embed code disappears every time you switch from the Visual to Text tabs in your WordPress screen. That’s also adding another image to the post, which can be pinned.

8. Meta tags – It is important to complete this section as soon as you finish writing your post. If you don’t enter a meta description, Google will pull your first 150 characters in the Google search results preview. Complete the meta title, description, and tag. Crystal also includes the keyword in the post’s title, too. Kelli uses the SEO features of Genesis and ScribeSEO to “grade” her efforts. You can also use the Yoast SEO plugin.

crystalandcomp-st-patricks-day-crafts-google

9. Landing page – Once you go through your old content, if you have two or more posts about that keyword, create a landing page if you don’t have one. Create roundup posts that you can add to the landing page. Example: Kelli’s St. Patrick’s Day landing page. Make a simple version of a landing page until you have more content, time, etc.

  • Add the posts to the landing page.
  • Add a link to the landing page in each of those blog posts.
  • Uses keyword as the anchor text for all posts that you’re linking to.
  • Have 150 characters of text before your image. Summarize what the page is about, include the keyword, and link the keyword to another post or page.
  • Ideally, it should be a “Page” and not a “Post.” However, if you create a post, it will go out to your RSS feed. If it’s a Page, you have to be sure to promote it. Otherwise, others won’t know that it’s been published.

Kelli uses an image for each holiday. If the season has not come up yet, the image links to the category (i.e. Back to School). Approximately 4-6 weeks before the holiday, Kelli creates a landing page and she updates the image’s link to the landing page. See Kelli’s holidays and seasons landing page.

10. Promote it – By Sunday night, Crystal chooses five posts each week to promote (Example: her St. Patrick’s Day landing page, an old preschool craft, and three new posts).

Where does she promote them? Linky parties, Facebook, Google+, Twitter, and any other social media networks you use. One post is promoted each day as part of her 20% (The 80% others’ content, 20% own content promotion ratio), Pinterest (via ViralTag), etc.

Deliver your content in many different ways since all readers are not on all networks and all readers are not following you on all networks. Schedule multiple pins, Facebook posts, tweets, etc.

You can do Google+ scheduling through the DoShare extension for Chrome.

Kelli outsources her promotion after choosing her five posts for the week. You could also use a plugin like CoSchedule, a social media editorial calendar for WordPress.

When you create new content, be sure to link to your older content. Also, link to your newer content in the old posts.

This Is So Overwhelming!

Don’t try to fix all of your posts at once. Just focus on one season or your most popular posts first. Then, dedicate an amount of time each week to work on others.

If you spend all of your time updating old posts, you won’t have any time to create new content. For example, you could set a goal to update five posts a week. That would be great progress!

If you have made some progress on a landing page, publish it! You can always improve it. Don’t wait until it’s perfect to publish.