Giveaways reward your current readers and help you get new readers. But, you have to promote them.
Learn about steps one and two in our Finding Giveaway Sponsors hangout. In that hangout, you will learn about the 13 sites to sign up with to get sponsored opportunities, product review and giveaway opportunities and more. We also share how to re-pitch brands that send you direct offers.
Step Three: Promote Your Giveaways
Where to Always List Your Giveaways
Spend 15-30 minutes submitting your giveaway to blog giveaway directories (for $5-10). If it’s a $100+ items, Kelli pays to promote it. Runs giveaways for 2 weeks, submits some to linky. Submitting giveaways to other sites is a great way to get link juice.
- If under 200 entries and ending within a week, submit to Tightwad in Utah
- Here is a list of 200+ places to list giveaways: www.Squidoo.com/list-your-giveaway
- TipJunkie (must end w/I one week and have a value of $25+)
- Fiverr (I’m looking for someone to link this post to these 20 links for $5)
- Offer to a friend or tribemate (I’m looking for someone to link this post to these 20 links for $5)
- Trade (photos for linky submissions, etc.)
- Group giveaways – grow your social media channels, increase traffic (ex. You could gain 1,000 Facebook fans for 2 giveaways), promote your blog, exposure to brands. What if you could submit one link (to sign up for your RSS feed or newsletter) for $3? Bay Area Mommy participates in group giveaways. Don’t do too many of these.
Promoting Your Giveaways
- Tweet – Kelli pulls quotes out of her giveaways and schedules 14 tweets (one each day) for the duration of the campaign (customize some RT’s with #win #giveaway and anything other brand/campaign hashtags).
- Pin – Pin to a giveaway board (Monsters University DVD $25 value Giveaway)
- any other social media accounts you use
Step Four: Wrap Up (Use a Template)
You should always go back to the brand sponsoring the giveaway to report the results. You could send a TweetReach report and should use a bit.ly link shortener or Hootsuite. This shows how many clicks that link received.
Example of Email followup template “
Thank you so much for sponsoring this giveaway. This was the reach ______. There were ______(number) entries. We would love to work with you again on another giveaway, sponsored post, ad placement, etc. (doesn’t include media kit)
Here are the most popular ways we work with brands:
Sponsored post $______
Twitter Party $______
Social Media Blast $______ (promote your largest network(s))
Thank you for the opportunity. I look forward to working with you again in the near future.
If you consistently provide that information, the PR rep, another rep, or the brand representative will likely come back to you for future projects.
Anytime you work with a brand, create a wrap up and send to your contact (giveaway, sponsored post, Twitter party, brand ambassadorship, sponsored conference, etc.).
Watch our hangout on Youtube: