I think one thing we’ve said more than anything else is SEO is like an onion. There are so many layers and it is not something you’re going to master in a day.
Today we want to talk about your click through rate, also known as CTR in Webmaster Tools/Search Console.
It is amazing to open your WMT data and see that you’ve had 1 million impressions for a term. Man, that feels good! BUT, what is your click through rate for those impressions?
You’re showing up over and over again when people are searching, but what if you have 1 million impressions and 10 clicks? That is a pretty dismal click through rate, isn’t it?
Ever wonder how you improve your click through rate and where to start?
Inside the pages of our Improve CTR in Search Console Cheat Sheet we give you the step by step actionable tasks for improving your sites overall CTR as well as how to improve the CTR of the posts that need help.
We teach you how to find the posts that need to be addressed and exactly what needs to be changed.
We really help you see that working on CTR in Search Console is something you should be doing on going and make it part of your SEO plan.
It is important to have a keyword plan and to work on getting the impressions on Google, but you have to be mindful of the CTR and how to increase it so you can move up and get closer and closer to page one of the search engines.
Implementing this is going to help you in so many way. It is also going to decrease your bounce rate because as you make these update readers. Now you will have readers clocking because it is the content they are looking for and then they will stay instead of bouncing off.
Additionally, by your readers clicking and staying to read the content (because it is the right content they were looking for) you will also help to improve your overall reputation with Google. This is a great thing!
Have you just changed from http to https your click rate may be down. I know it brought mine down. This cheat sheet is perfect timing for you!
Here is a 30 minute FB Live we did with Rachel Miller from Facebook Growth Strategies and Moolah. We walked her through the beginning of working on improving your CTR and being aware of where Google sees your site over all for CTR and impressions. Its one you certainly want to watch.
In the cheat sheet we dive in deeper and show you more ways to improve.
Going froward, once you have a handle on this, it is a task you could eventually pass on to an assistant once you know what to expect from the results. This is a great way to ensure CTR is always being watched by someone on your team. We also provide three tracking pages so you can see your growth and success and easily set goals with the data you’re finding!
Imagine how taking your CTR from, let’s say, 2% to 10%, could change your business and your income! The possibilities are endless.
Grab the cheat sheet here and start implementing it today!